Creative Leadership Article on YouMoz

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Question: Who is Elvis around here?*

That’s a question that Bono used to ask whilst campaigning against Third World Debt. Not wanting to waste time with the middle-man, Bono wanted to cut to the chase and deal with the creative guy who would get things done. You know the type, the person who might break a few rules and be a bit of a maverick, or who simply shines a bit brighter than the rest. And surprisingly, if you walk into an office, most people seem to know who “Elvis round here” is. Try it.